Whilst they might not be everyone’s cup of tea, American sports such as American Football, Basketball, Baseball and Ice Hockey are becoming increasingly popular in the UK. And, ironically, unlike our friends from the USA we can legally bet on the games – something most Americans outside of Nevada and a few Indian reservations can’t do.
There aren’t too many promotions to throw around, so we’ve combined them onto one page. This decision was made easier by the fact that a lot of bookies do the exact same thing, and run the same offers on all US based events.
Latest Offers & Promotions
Opt-in and bet in-play on the NBA and you could get a 10% cash refund on your weekly net losses up to £100 in value. Minimum odds of 1/2 (1.5) apply.
Place an NFL Anytime Touchdown scorer accumulator and if just one selections doesn't win, you could be refunded with a free bet up to £20. Applies to pre-match bets with 5+ legs.
Place bets totalling £5 or more on NFL BetBuilders at BoyleSports and you could get 25% of your weekly NFL BetBuilder stake returned as a free bet up to £25. Minimum odds of 2/1 per BetBuilder apply.
18+. IRE/UK online only. Min odds 2/1 per BetBuilder (BB). Get a quarter (25%) back of your weekly NFL BB stakes as a free bet (FB). Max £/€25 per week. Min stake of £/€5 on BB bets across the week. BB bets only. Free/void/cashed out/multiple bets won't qualify. FB credited after 10am the following Monday. 7 day expiry. Payment & Acc restrictions apply. T&Cs apply.#ad
Earn up to a 70% boost on successful accumulators on any MMA event, or top leagues from Basketball, Ice Hockey, Baseball and American Football with bet365.
Applies to pre-match accumulators of 2 or more selections on any of the following 2-Way markets: Spread/Run Line/Puck Line, Game Totals, 1st Half Spread, 1st Half Totals, 2nd Half Spread (NFL & NBA only), 2nd Half Totals (NFL & NBA only) and A Run in the 1st Inning (MLB, Japan NPB & Korea KBO). For MMA, applicable markets are To Win Fight and Fight Outcome. The maxiumum boost that you can receive is £100,000 or currency equivalent.
Opt-in and bet £10 on an NFL, NBA or NHL market and you could get a £2 Sports Roulette bonus. Minimum odds of 1/2 apply, one per customer per week.
New and existing customers can get an odds boost which can be used on an NFL betting market. There will be a minimum of one odds boost available per customer each day, with a maximum boosted stake of £50. Select 'Boost' from your betting slip to take advantage.
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Major Tournaments & Events
The self styled ‘greatest show on Earth’ brings the curtain down on American Football’s NFL season each February, with the winner of the NFL play-off game battling the champion of the AFL to find an overall top dog. You may also know the Super Bowl for its often headline-grabbing musical performances from some of the biggest names in pop music during the half-time interval. Five editions of the Super Bowl feature in the top ten most watched programmes in American TV history.
NBA Playoffs (Basketball)
The NBA Playoffs are the traditional conclusion of the basketball season in America each April, with eight teams from the Eastern Conference and eight from the West doing battle in an attempt to reach the NBA Finals. These teams are given a seeding from one to eight based on their efforts in the regular season, with the top seeds naturally enjoying an easier run in the Playoffs. Stat fans will note that no team seeded eight has ever won in the history of the NBA Finals, and only one eighth seed has even made it through the Playoffs.
March Madness (Basketball)
March Madness is the hype-inducing branding given to the annual National Collegiate Athletic Association (NCAA) men’s basketball tournament, which features 68 of the leading college basketball teams from around America. The winner of the event is handed the national title, of which UCLA are the proud holders of eleven trophies. The March Madness brand was created by CBS, the US TV network. It is a knockout tournament, starting with a round of 64 – after the initial 68 teams have been reduced in the ‘First Four’ round – leading to the National Championship final.
World Series of Baseball (Baseball)
The World Series is the finale of the Major League Baseball season, with the respective champions of the National and American League championship series duking it out for the Commissioner’s Trophy. Held every October – hence its billing as the Fall Classic. This is a best-of-seven tournament, rather than a one-off match, and it has been the American League participants that have dominated, claiming glory in 64 of the 111 contests played. It is those infamous New York Yankees that have appeared in the most finals, and they have more than double the nearest competitor in terms of World Series wins.
About The Sports
American Football: NFL & NCAAF
American Football (or just ‘Football’ over there) is growing in popularity in the UK, most likely due to increased coverage both on the television as well as through exhibition and even regular season games which are played over here to try and attract new fans. There are two leagues – one professional and one for university students.
- NFL – The NFL, or National Football League, is the professional side of American Football and is made up of 32 teams from across the USA. These teams are split into two conferences (the AFC and NFC) which are each sub-divided into four divisions. The regular NFL season runs from September to January each year after which the top teams from each division enter the play off’s to decide who will compete in the Super Bowl in early February.
- NCAA – The NCAA, short for the National Collegiate Athletic Association, is a student league made up of players from American universities. But don’t let that fool you, College Football is big business with games attended by tens of thousands of fans and televised to millions of homes across the country. A stark contrast to the university sports in the UK! Whilst fairly unknown in the UK, we have seen some coverage and even some offers from the bookies for bigger games, so somethign you should be aware of.
Where to watch: Plenty of NFL games are televised on Sky Sports, including regular season games, the play off’s and the super bowl. The BBC broadcasts the three UK based games which take place in Wembley and some games are shown on Pick TV. Finally you can watch all games (including pre-season) online on the NFL UK website, but you’ll need to purchase a pass – currently £129.99 per season.
Basketball: NBA & NCAAB
Thanks to American films and TV, as well as some huge advertising campaigns and endorsements, it’s hard to not know about the big names in basketball – Michael Jordan being the most obvious person to spring to mind. Basketball doesn’t get a big following in the UK, but there’s enough coverage to warrant inclusion here.
- NBA – The NBA is the professional league and runs from October to April each year. Like the NFL, the NBA is split into two conferences (the Eastern Conference and the Western Conference), which are then further divided into three divisions each. After the end of the regular season, the top teams enter the playoffs – a knockout tournament which takes place from April to late May (or early June). The winning teams of the two conferences then meet in the final which takes place in June.
- NCAA – Like American Football, colleges also compete in basketball with a huge knockout tournament in March known as March Madness. During this time the entire country goes mad, with offices across the country participating in sweepstakes, leagues and pools. And, if they were allowed to, we’re pretty certain they’d be betting on it too. Coverage of March Madness in the UK is limited to the bookies, but many of the more international betting sites cover it in detail.
Where to watch: The current home of basketball in the UK is BT Sport which shows many games from the NBA. You can also stream a number of the games through various bookies.